Protagonist Store, Kharkiv, Ukraine
Protagonist Store is a Kharkiv multi-brand clothing store that offers its own label as well as outfits from various world brands. Our team was commissioned to create a spatial design for a store that will convey a certain mood: a store that will look like a gallery of contemporary art, but instead of paintings and art installations, it will have clothes, shoes, and accessories. During working hours, it is a clothing store, and during events and parties, it becomes a place where like-minded people can communicate comfortably, dancing to DJ-networks. When you are in Protagonist Store, you feel like you are in the gallery, in the store, and on the dance floor at the same time. It was also important to us to express through the interior everything that the Protagonist founders value in their own and other brands presented in the store. This relates, first of all, to the relationship between shapes and textures. They believe that the architectural component of the room design should prevail over color.
The store is a clean and simple space with a lowered floor at the entrance. Functional zoning is organized in the format of an amphitheater with a small stage. In addition to providing spatial communication, the monolithic concrete stairs of the amphitheater become part of the exhibition, while the impromptu stage in the middle of the store forms a podium with soft seating. Our team, together with the product designer Roma Khoroshylov, developed the entire system of storage and shelving specifically for this project. The wall shelf consists of bent sheets of perforated metal, fixed at an angle. Special fasteners are screwed into the holes of the shelf; they serve as a support for the display of items. We carefully selected each piece of furniture and decor. A minimalist armchair with rounded sections from the Ukrainian furniture brand propro contributes to the furniture composition inside the store.
Principal Architects：Slava Balbek．Daria Kushnir．Alina Vovkotrub
Character of Space：Commercial space
Principal Materials：Concrete．Metal．Stainless steel