025S Harajuku Store, Shibuya City, Tokyo

日本東京　025S原宿店

ATELIER KHJ｜KHJ 工作室

025S 原宿店是韓國全方位香氛品牌 025S 在日本的首間官方展示空間，作為品牌首次進軍海外市場的重要據點。整體設計以「記憶」為核心理念，詮釋品牌對「時間」與「故事」的哲學思考。

The 025S Harajuku Store is the first official showroom in Japan for the Korean total scent brand 025S. As the brand’s first introduction abroad, the design aims to express the brand’s philosophy of ‘time’ and ‘story’ through the concept of ‘memory.’

展間共分為兩層樓，整體空間宛如一座珍貴回憶的收藏庫，既是儲放香氛產品的場所，也是一處富有功能性的試香櫃檯，成為空間中極具象徵性的裝置。訪客與此裝置互動，挑選並親身體驗能與自身產生共鳴的香氣，隨著清香進入鼻息，段段記憶隨即喚起。此空間跳脫傳統試香的框架，透過氣味、觸感與視覺交織，打造一場多重感官的沉浸體驗。

The showroom is spread across two floors and is designed around the concept of a repository for precious items. This memory-evoking repository serves not only as a storage space for scents but also as a functional fragrance counter, becoming an iconic structure within the space. Visitors interact with this structure, selecting and sampling scents that resonate with them, creating an experience that connects to the act of recalling memories. This space

主要建築師：金鉉鐘．姜文熙

建築面積：152.67平方公尺

主要材料：鋁

座落位置：日本東京

影像：金善

文字： KHJ 工作室

整理：張薰云

Principal Architects：Hyunjong Kim, Munhee Kang

Building Area：152.67㎡

Principal Material：Aluminum

Location：Shibuya City, Tokyo

Photos：Sun Kim

Text：ATELIER KHJ

Collator：Hsun Yun Chang

ATELIER KHJ｜KHJ 工作室

ATELIER KHJ is a design studio that embraces a versatile approach, encompassing architecture, interior design, furniture, and objets without distinguishing between scale or genre. Whether handling a single objet or a larger project, we aim to offer new perspectives from urban and

socio-cultural viewpoints. Additionally, we strive to interpret, research, and experiment with each project's essence, achieving a unique level of excellence for every endeavor.