台北品牌旗艦店

UUU DESIGN INC.

本案為身處熱鬧街區的保養品牌旗艦店，從動線編排到材質比例拿捏，設計師精準掌握品牌調性，細膩思考空間體驗，打造一處充斥設計巧思的現代店面。首先，團隊以一抹輕盈的橘，繁忙街區點出鮮明的品牌色，卻不過度搶眼。入口外觀以白色立面包覆老舊建築的邊角，使建物煥然一新。圓弧形門頭與側牆展現品牌質感，更在都市街景中形成溫和卻顯著的標誌。接著除去基地原有隔間，開展空間，在構想整體配色時，設計師而是以淺灰作為基底，搭配局部烤漆橘與粉色鋼琴烤漆，形成低調卻富層次的空間節奏。灰的理性襯托橘的活力，而粉色則在兩者間柔化視覺溫差，並在細部綴以木質，提升溫潤調性。整體色彩運用明朗而亮眼，既保留品牌鮮明的識別性，又兼顧迎賓舒適度。

Situated in a bustling commercial district, this flagship store for a skincare brand exemplifies UUU DESIGN INC.'s meticulous control over brand identity, from spatial flow to material balance, crafting a modern boutique filled with thoughtful design nuances. The design team introduced a light touch of orange to punctuate the vibrant streetscape with the brand's signature color—visible yet understated. The exterior façade wraps the aging building in crisp white, giving it a refreshed presence. Curved entrance and side walls embody the brand's refined character, establishing a soft yet prominent urban landmark. Internally, the original partitions were removed to open up the space. Gray serves as the primary canvas, accented with selective lacquered orange and pink piano finishes, creating a layered yet restrained rhythm. The rationality of gray highlights the vibrancy of orange, while the pink subtly softens the contrast, with touches of wood adding warmth. The overall palette is bright and clear, retaining the brand's distinctive identity while maintaining an inviting atmosphere.

在機能上，空間被劃分為前後兩區：前區以圓形體驗台為核心，後區為諮詢與服務區。中島體驗台中央柱體以鏡面包覆，以產品按照保養順序陳列，顧客可自在圍繞其間體驗產品，形成自然且無壓力的互動。後區則供選購、提供服務為主，亦配置模擬敞開衣櫥的訂製櫃體，做為陳列周邊商品之處。加設可動推車提供供應茶飲或點心的使用彈性。

Functionally, the store is divided into front and rear zones: the front features a circular experience counter at its heart, while the rear accommodates consultation and service areas. The central column of the island counter is clad in mirrors, with products arranged according to skincare sequence, allowing customers to freely explore in a natural, pressure-free interaction. The rear zone, dedicated to sales and services, includes custom cabinets resembling open wardrobes for accessory display, complemented by mobile carts for tea or snacks, providing operational flexibility

服務區地坪稍微架高，並採用特製的拼花地板，以岩灰與米白的拚接展現活潑調性。些微的高度差異同時輕微區隔空間，加疊體驗區與服務區的氛圍轉換。天花則巧妙運用經典亞洲元素，設計團隊捨棄冷冽的壓克力光模，改以和紙製成半透光天花。細緻的線條在光線滲透下呈現出若隱若現的紋理，既現代又內斂。

A slight elevation in the service area, paired with a bespoke patterned floor in gray and off-white, introduces subtle spatial separation while enhancing the transition from experience to service zones. The ceiling incorporates classic Asian elements, replacing cold acrylic panels with semi-translucent washi paper. Fine lines emerge softly through diffused light, conveying modernity with restraint.

UUU DESIGN INC. 細緻規劃空間每個角落，讓各處皆是可被拍攝與分享的視覺焦點。從色彩比例、材質選擇到動線與配色的拿捏，每個細節都呼應著品牌活力而鮮豔的調性。在旗艦店裡，品牌與顧客的展開親密對話，深切感受品牌想傳遞的生活精神。

Every corner of the store has been thoughtfully curated by UUU DESIGN INC. to create visually shareable moments. From color proportion and material selection to circulation and accents, each detail resonates with the brand's lively, vivid personality. In this flagship, the brand engages in an intimate dialogue with visitors, immersing them in the lifestyle ethos it seeks to convey.