Aston Martin 台中旗艦展示中心

成舍設計｜FULLHOUSE INTERIOR DESIGN

坐落台中西屯的 Aston Martin 台中旗艦展示中心，為全球第三座、亞洲首座全新型態 Showroom，也是品牌首次於區域市場全面落實新世代空間標準的代表作。此案由成舍室內設計負責圖面深化與現場落實，在不改動總部設計理念前提下，精準轉譯國際規格，並克服模組化建材、地方法規與施工整合等挑戰，讓品牌精神在台灣土地上找到具象落點。

Situated in Taichung's Xitun District, the Aston Martin Taichung Flagship Showroom is the marque's third of its kind worldwide and the first in Asia to embody the brand's next-generation retail concept. Designed and executed by Fullhouse Interior Design, the project precisely translates Aston Martin's headquarters vision into local

整體設計以「極簡精工」為核心，延續 Aston Martin 速度與優雅並存的哲學，透過清透材質、高階工法與細節密度，展現品牌低調而不失張力的美學語彙。入口以內凹弧形大理石構成立面，弧度如同雕塑般收束視線，搭配懸浮發光的品牌標誌，傳遞洗鍊大器印象。石材全數自海外進口，現地精修及量身拼接，使弧面轉折自然、比例平衡，成為品牌精神首要展演場域。

The design centers on "refined minimalism," extending Aston Martin's philosophy of speed paired with elegance. Transparent materials, elevated craftsmanship and dense detailing articulate a restrained yet powerful aesthetic language. The façade's recessed, sculptural marble curve draws the eye inward, while a suspended, illuminated emblem projects a poised first impression. Imported in its entirety, the stone was precision-cut and fitted on site to achieve natural curvature and balanced proportion, making the entrance the brand's first stage of expression.

展間分為前後兩大區塊。前區為展車場域，挑高 4.2 米搭配巨幅 LED 牆，營造科技感與視覺張力，呼應品牌對速度與未來的致敬；後區則為洽談與選配空間，透過天花層次與地坪材質的轉換，形塑沉穩內斂的氛圍，精準呼應品牌細膩工藝與秩序感。展示牆以同款石材製成，直條雕刻紋理在光影下流轉低調光澤，洽談區木地板則拼出菱形與不規則三角形的精密圖樣，極度考驗角度校正與手工精度，營造表面簡約、結構繁複的內斂美學。隔間結構採黑色氧化髮絲金屬框搭配超白玻璃，其上的圖騰由 Aston Martin 標誌演化而來，提升現代感與識別性。

Inside, the showroom unfolds in two primary zones. The front exhibition area rises to 4.2 meters and features a monumental LED wall that amplifies technological drama and visual tension, echoing the marque's performance legacy and forward-looking ethos. The rear consultation and configuration lounge shifts in ceiling height and flooring material to cultivate a discreet, composed atmosphere — an architectural metaphor for the brand's meticulous order and craftsmanship. Display walls of the same stone are vertically grooved to catch light and shadow with understated luster, while the lounge's flooring interlocks diamonds and irregular triangles in an exacting pattern that tests both calibration and artisanal skill, yielding a surface of quiet complexity beneath apparent simplicity. Partition frames in black oxidized brushed metal and ultra-clear glass carry motifs evolved from the Aston Martin badge, reinforcing both contemporary character and brand recognition.

成舍室內設計在此案扮演的不僅是執行者，更是轉譯者：將英國總部設定的高規標準，落實在台灣現場的工法與建材條件之下，以「遠看簡潔、近看精緻」雙重語言，實現一個「速度、優雅、精工」兼備的品牌空間。Aston Martin 台中旗艦展示中心不僅是一座展示跑車的場域，更是品牌精神、工藝細節與空間美學的綜合體驗，完全感受英倫經典跑車背後的精緻與張力。

More than an executor, Fullhouse Interior Design acts as interpreter — translating a British high-spec standard into Taiwan's construction realities. The result embodies a dual language of "clarity from afar, precision up close," a spatial experience that fuses speed, elegance and craftsmanship into one immersive brand environment.