JIA Showroom, Kaohsiung

高雄嘉誼展間

南方事務所|Nonfrontier Interior Studio

此複層展區以嘉誼企業代理品牌的美學精神為核心,透過空間敘事展現其在市場中的獨特定位與差異化價值。型雙層結構結合挑高格局,垂直延伸視線、水平拓展視野,兼具開闊感與穿透力;大面積留白使視線聚焦於展品,不僅深化觀者對品牌精神的領略與記憶,更預留產品更換與場景調整的彈性空間。

 

This multi-level exhibition space is centered around the aesthetic philosophy of the brands represented by Jiayi. Through spatial storytelling, it conveys their unique market positioning and distinct value. The L-shaped, double-height structure extends the visual experience both vertically and horizontally. This project aims to deepen visitors' understanding and memory of each brand's identity and create a flexible layout that leaves room for future product updates and adaptable display scenarios.

入口的挑高設計充分引入自然光,一併帶動視覺動線向上延展,順勢連結至二樓展示場域。秉持「先整理、再設計」的邏輯,團隊首先整合空調、照明與軌道燈系統,再以深色木皮引導視線向內延伸、拉長空間縱深感;隨後統一片牆高度,建立清晰明確的橫向秩序,在蘊藏細節的變化中,保有一致的設計節奏。

 

The double-height entryway welcomes natural light, drawing the attention to the second-floor area. Following the principle of "organize before designing," the team first streamlined the air conditioning, lighting, and track systems. Dark wood veneer visually elongate the depth of the space. Wall heights were unified to establish a clear horizontal order, creating a consistent rhythm while allowing for subtle variation in detail.

綜覽場內,看似錯落而置的結構柱與片牆,實則在無形中以精準尺度形塑工整視覺,打造出半開放式的情境空間。在節奏分明的展示架構,以及精心規劃的動線之下,從容引導訪客自由穿梭、自然停駐。片牆亦結合燈光強化展示的視覺張力、放大產品細節,牆體的局部開口則造就光影,豐富空間層次與趣味。

 

Throughout the space, structural columns define a series of semi-open settings where visitors are encouraged to move fluidly. Integrated lighting along the display panels enhances the visual impact of each presentation, drawing attention to product details. Strategically placed openings in the walls introduce light and shadow, adding depth, contrast, and a sense of discovery to the spatial experience.

一樓展間作為情境構築與品牌敘事的核心場域,開場即聚焦嘉誼獨家代理的義大利衛浴品牌Agape,以大面牆體清晰呈現LOGO,同時營造「翻開目錄」之意象,彷若閱讀般引人入勝。牆體上巧妙的脫開手法,讓人未入展間,即可從縫隙窺見內部,激發探索的好奇心;天花的大型光膜更是夜晚的吸睛裝置,吸引路過行人駐足凝視。

 

The first-floor serves as the core setting for storytelling and experiential design. It opens with a strong visual focus on agape, the Italian bathroom brand exclusively represented by Jiayi. A large wall displays the logo while evoking the imagery of a catalog being opened, as if flipping through the pages of a thoughtfully curated narrative. Clever cut-outs in the wall offer glimpses into the interior even before entering, sparking curiosity and a desire to discover more. Overhead, a luminous ceiling lightbox becomes a visual beacon at night, drawing the attention of passersby.

相較於一樓敘事性的導覽體驗,二樓更偏重於實用機能與多元產品展示,涵蓋浴缸、面盆及多樣配件,宛如一座「衛浴選物店」,除了展現完整系列與進階組合,更同步納入入門款式,讓選品更具彈性、降低使用門檻,進一步擴大品牌觸及面。

 

The second level emphasizes functionality and product variety. It showcases a wide range of items—from bathtubs and basins to an array of accessories—presented in a layout reminiscent of a curated bath concept store. This inclusive approach broadens the brand's reach and invites a wider audience to engage with the space and its offerings.

此展間不僅承載商品,更讓「展示」與「情境體驗」並行共構,演繹生活質地與美學理想,同時為拓展新客群規劃深遠布局。

 

Together, the two levels offer a seamless integration of narrative and function, crafting a showroom experience that is both commercially strategic and aesthetically refined.

主要設計:李政倫.王俞晢.林采潔

空間面積:324

主要建材:油漆.班傑明耐磨漆.石英石薄板.石英石磁磚.愛卡壁板

座落位置:高雄市左營區

影像:李易暹攝影工作室 Yi-Hsien Lee and Associates YHLAA

採訪:蘇新婷

南方事務所|Nonfrontier Interior Studio
Frontier 意指邊疆、邊境,
NonFrontier 意指無邊無境的,
是對團隊作品與成長不設限的期許。
南方事務所擅於理解並探討使用者生活情境,
重新思量空間運用與動線配置,
策畫出最大效益化的場域設計。
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