OFF-WHITE 巴黎旗艦店
The space combines Parisian elegance with industrial rawness, rethinking Parisian high-end retail. A courtyard, a gallery and a market extend over three floors, gradually revealing to the visitor Off-White’s diverse identity. Under the arches of Rue de Castiglione is the store’s main entrance – a semi-circular vestibule of corrugated glass – which leads to the ground floor’s centerpiece: a reinterpretation of the typical Parisian courtyard, containing the women’s collection. Framed by arches inspired by the street’s portico, the courtyard’s walls and floors are cladded in white travertine. Sober and refined, the courtyard induces a calm and slow shopping experience but can also accommodate dynamic events such as fashion shows. The entrance on Rue du Mont Thabor leads to what feels like a completely different store. Light blue walls and a black terrazzo floor, filled with AMO-designed freestanding furniture, showcase Off-White’s brand partnerships.
The store’s multifaceted identity is further reinforced by the design of the upper floors. In the intimate atmosphere of the mezzanine, with its low ceiling and small windows, a space inspired by the aesthetics of the gift shop hosts the kids’ and homeware collections, as well as an exhibition wall. On the second floor, for the men’s collection, the high ceiling and large windows facing the city create a luminous, clear space, which can be easily reconfigured for concerts, art shows and parties. A foldable box finished with Sottsass-red veneer conceals the bar and the back of house. The floor accommodates freestanding display elements designed by AMO – metallic clothing racks, wooden tables and white travertine shelving systems – echoing the Parisian flea market. Contrasting combinations of textures and colors emphasize the store's repertoire of ambiences, creating an abstract reinterpretation of Paris.
店內的室內裝潢結合了屬於巴黎人的優雅與工業樸素感，重新定義巴黎精品零售業的風格。三層樓各有著不同功能：庭院、藝廊、市集，大方向訪客展示Off-White的多變樣貌。卡斯蒂廖內街（Rue de Castiglione）佇立著一座拱門，在拱門下的就是Off-White的大門口：半圓形前廳，兩旁還有水波紋玻璃。走進去將看到一樓的中央藝術擺飾：重新詮釋經典的巴黎庭院樣貌，並擺放著當季新款女裝系列。庭院拱門的設計靈感來源為義大利風格的騎樓，牆壁和地面採用了白色洞石磚，顯得庭院沉穩素淨，營造出平靜悠閒的購物體驗，亦能作為活動場地，舉辦活力四射的時尚大秀。從位在塔伯爾山街（Rue du Mont Thabor）的側門進入店內，將會感受到全然不同的氛圍。水藍色牆壁與黑色水磨石地板，各處充滿了AMO設計風格的獨立傢俱，展現出與Off-White的異業合作成果。
再往上一層樓，更能見識到Off-White的多樣面向。一樓至二樓的夾層牆上設有小窗戶，低天花板設計讓空間變得更簇擁溫馨，靈感源自於孩子進禮品店的氛圍、家居用品系列以及展示牆。二樓為男裝系列樓層，天花板挑高設計，大型窗戶面朝城市景觀，營造出乾淨明亮的空間，非常適合舉辦音樂會、藝術展、派對。摺疊收納箱外層採用紅色木紋薄層的外觀，隱藏店面後方的吧台、儲藏室。這層樓擺置了各式AMO設計之獨立展示品，像是金屬衣帽架、木桌、白色洞石架子系統，模擬出巴黎跳蚤市集的情景。物件材質與色彩的對比組合就能看出Off-White在氛圍營造上的精巧細膩，重新詮釋出巴黎的概念。
Principal Architects：Ellen van Loon．Samir Bantal．Giulio Margheri
Team Members：Lina Jaidi．Camille Filbien．Natalie Konopelski．Valerio di Festa．Alexandru Tintea．Claudio Araya．Yushang Zhang．Giada Zuan
Collaborator：De Studio．Barbarito Bancel Architectes
Character of Space：Flagship Store
Photos：by Benoit Florençon． Courtesy OMA
Interview：Rowena Liu
Text：AMO
Collator：IW Editorial Department
主要建築師：艾倫．凡．盧恩、薩米爾．班塔爾、朱利奧．烏蘇蓋里
團隊成員：麗娜．賈迪 卡米爾．菲爾比恩、娜塔莉．科諾佩斯基、瓦萊里奧．迪．費斯塔、亞歷山德魯．廷泰亞、克勞迪奧．阿拉亞、張玉尚、賈達撰
參與設計：De Studio巴巴里托．班塞爾建築師
空間性質：旗艦店
影像：貝努瓦．弗洛倫松．由 OMA 提供
採訪： 劉湘怡
文字：AMO
整理：傢飾編輯部
