泰國甘加那汶里府　Kaew 精品店

Mobius Studio - design creator

本案名為「Kaew Boutique」，是一間位於泰國甘加那汶里府的紀念品商店，以販賣當地名勝小吃聞名。有鑑於疫後經濟停滯，品牌 Kaew 試圖透過創立此創意泰式甜點概念店重塑造品牌形象，同時致力使其成為泰國的地標性迎賓景點，不僅提供旅客購買產品、紀念品、食物，亦具咖啡廳與辦公空間等用途，且另設寵物友善區。

“Kaew Boutique” has a sub-brand of “Kaew” was established in 1990 which is a souvenir shop located in Kanchanaburi, Thailand well-known as a must-buy snack when visiting Kanchanaburi. In 2022 after the COVID-19 situation, the economy began to stagnate. Kaew has an idea to rebrand with the name “Kaew Boutique” which is a concept store that sells creative Thai desserts. The owner has an idea to create a landmark and welcome space for travelers to use the service and purchase products, souvenirs, food, and cafe, and also has co-working spaces including a pet-friendly zone.

此店面呈圓形外觀，一則維持設計簡潔，二則象徵永續發展之精神。由於落址於住宅群附近，整齊排列的方型建築一面依偎著秀麗山景，一面向遠方綿延。團隊以周遭環境為靈感進行規劃，首先打造一座中央庭院，其外型俯視如同蛋黃結構，作為交流互動的公共區域。考量到日照、風向、雨向，建築屋頂仿效山脈型態，創造寬闊的山景視野，接著選用多樣化植被打造一座土丘，除了與四周環境呼應，亦帶來一股親切友好的迎賓氣氛。此外，由於本案為寵物友善，團隊採用板條構築外牆，並悉心安排其位置，藉此促進空氣流通，維持室內舒適度。

The design concept of Kaew Boutique is based on the surrounding natural environment, which is characterized by rows of typical boxy residences backdropped by scenic mountain ranges that stretch into the distance. The building has a divided courtyard space, similar to the structure of an egg yolk, to create a common area for shared activities where people can interact. The designer has also considered the sun, wind, and rain direction and designed the shape of the roof same as a mountain to open up the view of the mountain. The designer chose to use materials that blend with the surrounding natural environment, built a raised mound, and also used various types of plants to make the building look more approachable and friendly.

In conclusion, the goal was to create a space where people could relax while using the services. The design was also intended to be able to coexist with the weather conditions of Thailand which included reducing the shape of the building to a circular form. The overall approach was to keep the design humble but symbolically sustainable. Kaew Boutique is designed to accommodate tourists, families, and pets. The designer especially designed the placement of the slat facade for airflow well making the user feel comfortable and relaxed with the environment we designed.